Selling Online
Reading Your Growth Dashboard
The growth dashboard shows the numbers that matter — revenue, orders and average order value, storefront views, and conversion over the last 30 days, with trends versus the prior period. It also surfaces your storefront health score, your audience (rating, reviews, followers, subscribers), your top products, and recommended actions. Use it to spot what's working and what to fix next.
Guessing what's working is exhausting. The growth dashboard replaces the guessing with a few honest numbers — and, just as useful, tells you what to do about them.
The core metrics
| Metric | What it tells you | If it's low |
|---|---|---|
| Storefront views | How many people found your shop | Work on discovery |
| Conversion | Share of visitors who order | Improve photos and descriptions |
| Orders & AOV | Volume and value per order | Bundle items or revisit pricing |
| Revenue | The bottom line over 30 days | Pull the levers above |
Beyond the numbers
Alongside the metrics you'll see a storefront health score, an audience snapshot (average rating, review count, followers, and subscribers), your most-viewed products, and a short list of recommended actions. Treat the recommendations as your to-do list — they target whatever will move your numbers most right now.
Read views and conversion together. Lots of views but few orders is a storefront problem (photos, prices, trust); few views is a discovery problem. The fix is different for each.
Turn insight into action
Low conversion? Strengthen reviews and listings. Low views? Tighten local SEO. The dashboard tells you where to look; these guides tell you what to change.
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